Why do companies still use SMS for marketing?

Why do companies still use SMS for marketing?

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This is because it doesn't require installed apps for the message to reach the final recipient, reaching a large number of people without much effort: According to the latest National Survey on the Availability and Use of Information Technologies in Households (ENDUTIH), prepared by the Federal Telecommunications Institute (IFT), the number of cell phone users in Mexico in 2022 was 93.8 million. In other words, you only need a cell phone to impact your potential end customer.

The advantages don't end there. In addition to reaching Finland Phone Number Address a significant portion of users, SMS marketing focuses on the most commonly used device today: mobile. Campaigns designed with a "mobile-first" approach penetrate a segment that is much more receptive to content than ads that don't use this format.

According to the TIC Domicilios 2022 survey, approximately 62% of people who use the internet in the country do so exclusively via cell phone. This demonstrates how much this method can make a difference, even when it comes to standing out from the competition. In today's article, we'll talk more about the advantages of using SMS marketing in your strategy. Keep reading!

Instant Communication as the Main Benefit of SMS Marketing. In addition to reaching a significant portion of the target audience, SMS marketing facilitates message delivery in a way that almost no other platform can achieve. With the potential to become one of the main communication channels between businesses and individuals, SMS marketing's instant and rapid delivery gains much greater appeal with the short, targeted messages it offers, as it only allows text messages.

Therefore, businesses can get ahead of the curve by ensuring immediate notifications about promotions, exclusive discounts, flash sales, and other urgent information that increases open and view rates. As a native smartphone message, it appears in the notification bar without the need for internet access or an installed app.

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